Pub Delivery | HEINEKEN - May 2025

Over 50% of football fans have match-day superstitions.

Amelie and Sophie, for instance, are two hardcore Arsenal supporters who can't watch a game without hitting their lucky pub first.

So, when Arsenal got to the Champions League Final in Lisbon, they found themselves in a pickle.

Thank goodness for Heineken, who made sure they got their lucky pub delivered to Lisbon.





Literally - packed up a whole pub. And drove it. To. Lisbon.




And... the most important result: Arsenal did win that game in Lisbon. Phew.